PA-Mall

Matteo Menotto x PA Mall — “Golden Bloom” Aesthetic Takeover in Shenzhen

PA Mall, the vibrant multibrand destination in Shenzhen, proudly presents a striking collaboration with designer Matteo Menotto, who brings his refined graphic sensibility to the space through a custom-made illustration titled "Golden Bloom."

Inspired by the themes of abundance and luck, Golden Bloom combines rich gold tones with natural motifs such as blooming flowers and delicate peacock feathers. These elements, rendered in Menotto’s bold and contemporary style, create a visual language that speaks of beauty, vitality, and auspicious energy.

The artwork was used to transform key areas of PA Mall, including portions of the main façade and various interior spaces, offering visitors a fully immersive aesthetic experience. Extending beyond the graphic realm, selected elements from Golden Bloom were also brought to life in three dimensions, forming sculptural installations positioned in front of the main entrance. These installations echo the flowing forms and golden elegance of the illustration, creating a seamless connection between design, architecture, and public space.

With this collaboration, PA Mall continues its commitment to artistic innovation, turning retail into a platform for cultural expression and immersive design.

YEAR // 2025